No matter how creative your marketing strategy is, all of your efforts will be in vain if people don’t believe in you and your company. Because of the easy access to the Internet, buyers gather information on the credibility of a company before they decide to purchase. They look for reasons to trust you before they start a business relationship.
With this in mind, you have to create your marketing plan around credibility and build a trusting brand for your company. Here are tips on how to effectively build your brand around credibility and trust.
1. Don’t bite more than you can chew
If you promise something to your target audience or your existing clients, make sure that you can live up to it. Don’t make promises you can’t keep. This is the best way to build credibility.
When you create content or a landing page or even a social post, you provide them with a promise that you can fulfill. If you break a promise even once, your target audience will never be able to trust you again.
Social media is very powerful. When you share something and were not able to fulfill your promise, consumers will also post their opinion about you and your company. Before you know it, words spread like fire in a forest. It will be hard and will cost you a lot to bounce back from the damage.
2. Help those in need
The objective of creating a blog on your website is to be able to write and share content that will help those in your target market. When they have a problem, they search online for answers. Publishing consistent content will help your ranking on Google. Online visibility will help your target market discover you. When they do and will read your content, they will find your company helpful and will come back for answers to more questions.
Or if you stumble upon a question on the Internet that you know the answer to, maybe on a forum site, you can genuinely give them the answer without any mention of your product or company. When you do this, they can say that you were trying to help and not only answer so you can link your website. When you often do this, people will remember your kindness and will check your profile to see where you work and will, by themselves, check your website.
And also, you can help your community through outreach programs. You can launch a charity event and let your target market know about it on your website and social sites. You can even ask your target market to share the activity on their own social and ask them to participate in the cause. Having a charity event will let your target audience see your company not only as a revenue-generating institution but as an organization with a heart.
3. Use your own products
In 2013, Blackberry announced that Alicia Keys will be joining them as their new Creative Director. Keys, a few days after the announcement, was caught in a social media scandal after she tweeted using an iPhone.
And in January this year, even Blackberry’s Social Media Manager has posted a tweet also using an iPhone! It has been hours after Blackberry noticed the failure and deleted it. But before they did, netizens had already noticed and shared it with their followers.
This kind of incident should never happen if you want to build credibility and trust for your company. You and all your staff should be the number 1 fans of your brand. All of those involved in your operations should patronize and use your products. Not only will this help convince your target market that your product is better than the competitors, but this will also help you and your staff know everything about your product by heart.
4. Introduce the whole team to the world
When you make a website, create an ‘Our Team’ page so your target market will get to know a little about the people behind your company. This is one way of gaining their trust because they will see who they will be transacting with in the future if they will purchase your product.
Create a short, fun introduction on each of the member of the team and include contact information as well. Including a contact information on each is a sign that all of your members are there for your target audience when needed.
You can also let the members of the team contribute content or blog posts, so your visitors see that the authors are actual members of the team doing different tasks for the company. Each of your members has a different set of skills. Sharing their knowledge with your visitors will boost the level of trust your target audience will have in your company.
5. Continue helping your existing customers
I cannot stress enough how important it is to maintain a good relationship with your existing customers. Wise companies with resources even build a whole team for customer success. I have written a blog post about continued customer care and how to maintain it.
Another way to help your customers is to create content just for them. Don’t just create content to draw possible leads to your website. Creating content for your existing customers will continue to help them with their daily problems. For example, you have added a new feature on your product, don’t just tell them that on your blog or email newsletter. Make an effort of making a tutorial, text or video or infographic, about how they can use the new feature.
As I have mentioned above, social media can make or break you. If your customers are satisfied with your product and continued services, they will generously post about it on their social media accounts. Soon enough their networks in the same niche will check your company out and decide to purchase, one factor of that is the word of mouth from your satisfied customers. Not only were you able to help your existing customers but gained free advertisement as well.
Summing up: The value of credibility and trust
A company will not survive without credibility and trust. Make this mission the center of your marketing plan. If implemented, it will get you a good reputation, and, soon enough, more revenue.
The tips mentioned above are what Vivid Web Copy is doing to build our brand around credibility and trust. If you have other tips not included above, please do let us know and share them in the comments section below.