Our recent blog posts have focused on the landing page: what are its basics, why it is effective, and why it is a must for every SaaS company.
We have included some samples of effective landing pages from different companies. But in this post, we have compiled five of the software landing pages that we think have all the elements that a solid landing page should have. We will give our analysis on each landing page and why it is effective.
Creating a landing page that converts is not easy. There are a lot of factors you have to consider. Besides including the basic elements, you must think about other important factors like the length of your landing page, the color combinations, or if your landing page should be mobile-ready, etc.
Creating your landing page in the dark, without reading content about landing pages and studying other companies’ landing pages, will lead to disaster. So if you are up for creating a successful landing page, you have to look at some examples of what others say are the best out there.
Here at Vivid Web Copy, we have searched out and hand-picked the top five landing pages which we think stand out among the rest, and we’ll tell you why. Here they are in random order:
They say simplicity is beauty, and so is Shopify’s landing page. It is clean and easy on the eyes. It’s very friendly to Shopify’s visitors.
The headline is short and very easy to understand. The value proposition is broken down into bullet points, and just like their headline, they use just a few words to convey their value proposition.
They only require minor details to fill out their form, which is very convenient for their visitors who want to subscribe to their free trial.
The colors used are also complementary, with the classic black and white combination. The color green connotes growth and wealth; this is just the right color to use on the call-to-action button of an e-commerce software company offering an online store to their target market.
Basecamp’s trial landing page has always been one of our favorites. In fact, we have used it as one of our samples in our previous blog post about making a landing page to boost sales.
The cartoon drawing of a man is attractive to look at. Most grown-ups feel like there will always be a kid inside them, so this appeals to most adults out there. It’s nice and effective that the man (who looks like a camp facilitator) points at the form. This is a clear indication of what Basecamp want their target audience to do, and that is to fill out the form and start their two-month free trial.
The headline shows a figure of how many companies have signed up for Basecamp. This shows just how many companies trust Basecamp. That is a powerful way to show your prospects that you are a credible and reliable company.
They then lay out the packages they offer and the prices of each. They complete their long-form landing page by including FAQ’s to provide answers to their prospects’ common questions.
In this long-form landing page, Unbounce gives out intensive information about their software and what they offer. A short and sweet headline immediately conveys how they can help their target audience.
They even include a simple 3-step diagram to show their visitors how easy it is to set up and optimize their landing pages by using their software.
They use orange for their call-to-action button. Orange unconsciously signals visitors to take action and that is exactly what Unbounce wants their target audience to do. This color is also complementary to the light blue background.
Right below the top of the page are logos of the companies that are using Unbounce. Most are well-known companies, like Amazon and LinkedIn, among others. A testimonial is also included and if you prefer to watch the video of the testimonial you can do that too.
They have also made a series of proof to show their target audience the solution they are offering and what benefits their market can get out of their software. Some are accompanied with an image, others with a slideshow presentation.
They even give reassurance that their company and staff are customer-friendly with a statistic showing a 98% customer satisfaction rate.
And finally, they keep reminding their visitors to take action by strategically placing their call-to-action buttons: one at the top of the page, and another similar one at the bottom of the page.
Collabspot is a startup offering a chrome extension that integrates your CRM right into your Gmail. Their landing page made it to the list because of its clean and fresh appearance, and straight-to-the-point information.
They show what CRM’s are compatible with their chrome extension. Applications like Evernote and Shopify are also shown, which can also be integrated inside your Gmail. They even included a voting button for the applications that they haven’t integrated with Gmail yet, but that prospects would want added.
As for social proof, they provide a slideshow of testimonials from their existing customers, as well as a statistic of how many companies they have helped to increase productivity. They share their 5-star rating from Google Chrome App Store. They also show logos of the companies who are using their extension.
Just like Basecamp’s cartoon man, we are also drawn to Bear CSS’s cartoon drawing of a bear. The cartoon bear is also pointing to the box with the call-to-action button in it.
The box contains a no-brainer process on how to generate a CSS template based on an uploaded HTML document. This may be alien language to some, but this software is a gold mine for their target audience, the web developers.
The background is also a drawing of a city with an animated air balloon, just the right background for this cartoon bear. They also maintain the color brown which is complementary with the blue in the scene. Orange is very popular when it comes to call-to-action buttons, since, as explained above, this color unconsciously demands the visitors to take action.
The software is simple to use for web developers, so Bear CSS just used a short-form landing page.
Share your landing page
Do you have your own landing page that you are proud of? Share the link to your landing page by commenting below. Tell us why you think your landing page is awesome.
Is there a great landing page out there that we have missed? Do you have a landing page in mind that should be on the list? Please also share it with us in the comments box below.